Google is the top-most largest search engine on the planet, next to that comes "YouTube" which is a video platform. YouTube has a huge audience base and it's the second-biggest platform with lots of video content. When it comes to marketing, everyone will look for the best platform to reach their target audiences and drive more traffic rapidly, in that case, YouTube will be the #1 priority. Marketing is the art of communicating with consumers most effectively, and no other medium will perform best than video marketing. Informative video content will hit success and it's a great key to the marketing plan.
Here let's discuss the 10 reasons why businesses need video marketing.
Increase your Search Engine Rankings
If you promote your products or services via video, the search engine rankings, CTR, and conversion rates will be higher. As the second largest search engine, YouTube will help in reaching your target audience, gathering demographic information, and converting them into clients, this could be more accessible to businesses than ever before.
Boost Conversion Rates and Sales
Most of us are attracted to videos rather than lengthy text, right? Yeah, we love to watch visuals which helps us to understand the product or services easily. Before you buy a product it's advisable to know the pros & cons, a long-boring text isn't a great way to build engagement in your sales process. In such cases, a video will be more effective at communicating your message, because users connect better with video than with written text.
Trust is the base for conversion and sales. Video marketing will provide a long-term relationship with clients and improve traffic. An effective video will connect with the audience easily, as a result, builds trust and confidence.
Video marketing is a convenient yet cost-effective way to reach audiences easily compared to traditional marketing. Videos can be viewed at any time & anywhere and on any device(PC, laptop, or mobile).
Video marketing is so effective, so you can create & post videos with your smartphone at any time. This, in turn, increases ROI.
High Rate of Social Shares
Obviously, we love to share on social media. Place the social share buttons on your videos and create an easy way to share your videos. By getting more shares, you'll get cost-free advertising for your brand, services, and products.
Video Appeals to Mobile Users
90% of consumers watch videos on their mobile. YouTube has a report that mobile video consumption rises 100% every year. The number of smartphone users rises every day, your video presence should be appealing to reach them.
Easier To Explain Things In a Video
Rather than a usual text format, creating videos will be helpful for the users to understand what the product or service is about. You also have the advantage of visuals to demonstrate exactly what you are talking about.
Attract Google’s Web Crawlers
YouTube videos rank highly on Google so there are chances for getting a huge number of visitors. If a video is well-optimized with the right SEO descriptions and titles, it will capture the attention of your target audience by being on the first page in the search engine results.
Unique and Fun
Watching a video is more impactful than reading a long text, it connects directly to the visitor's brain and gives a personal touch. Video marketing is a powerful way to make more visitors, build trust, increase sales, etc. Do it and achieve the best results.